A friend of mine is a prominent member of a philanthropic business. The idea behind the organisation is very simple. They sell clothes along with the principle that you should commit an act of random kindness to a stranger each time you wear them. Profits finance charitable projects, large-scale ‘arks’.
Their objective is to enable a positive culture shift towards every-day charity, with the founder and all the employees motivated to join the company by their desire to make the world a better place. So how does charity shape up as an economic motivation?